Stepping Into The Shoes Of Your Audience! Choosing Empathy Over Sympathy!
It really doesn’t matter if a product or service is still in it’s ideation phase or already in existence, it’s always crucial to be consistent on the perception of your audience persona. Ultimately a business cannot exist if it doesn’t have it’s own set of audience that will enhance with time. Understanding your beneficiary has always been the secret weapon of many successful business giants in the world.
This will definitely give raise to the biggest question of all time, how to identify your audience!
It’s a world know fact, the main stream method of audience identification requirement is substantial ground work to identify the problem or the issue that burdens your audience, to which your solution can create the positive impact. Stepping into the shoes of your audience will be a game changer to any business, when appropriate foot steps are taken in accordance. This is where empathy will play a key role in problem statement analysis, which will influence the key strategies to implement the solution among the identified potential customer segments that are suffering directly or on the consequences of the problem or issue.
But wait! You found the problem or an issue that related to your ideation or your existing solution, but how do you identify your exact audience?
Well, we got your back!
The best possible methodology utilized to understand your audience through your problem statement is, scrutinizing your audience’s perception or view points over the problem and their preference in solving the problem they are currently face in their day to day lifestyle.
In order to solve this puzzle, there are millions of strategies but in this article lets unfold one of the key criterion!
Narration of your audience stories!
This is certainly one of the most effective strategies out there, once after the problem identification, the research on your audience’s pain points, challenges, and goals that can be achieved without the problem, are the ultimately clues that you could utilize to read the minds of your audience. Example: Imagine yourself on a very hot day, with a fan beside you that doesn’t compromise the criterion and you notice an advertisement on the television about Air conditioners that speaks your current story exactly as it is. This story will touch many other personas those that are precisely experiencing the similar frustrations addressed in the advertisement, but with an amazing solution.
This doesn’t stop here due to the fact this effect will cause a digital marketing chain reaction:
Showcasing the exact story of their life to your audience will create tremendous amount of leads to your solution due to the emotional connection, that influences the thoughts in your audience that you understand them, which will in turn will have a bigger impact in converting these successful lead into actual customers hence resulting in referrals which will eventually expand demands.
Looks like a plan! Isn’t it?
Well, to establish the plan in real life digital marketing and content creation, you need to find stories to narrate to your audience and stories that are exactly representing their current lifestyle, but where do stories come from?
- Review and Testimonials mining
Well, in digital marketing terms its fair enough to address it as a marketing gold mining procedure. Social media has provided marketers and content creators a tremendous platform not just to create content but also to capture myriads of customer stories based upon your solutions or similar solutions, that addresses your audience’s problems, such as how the existing solution is beneficiating them, the challenges in implement the solution and also on how the current solution could be improved.
2. Real Time Interviewing
This method is something that never went out of style! The real time interview that can be adhered both physically or virtually is still an applauded methods of all time. The real time interaction provides marketers and content creators an outstanding opportunity to ask multiple how, what, when and where questions, to know your audience in a much better manner.
Now we got the stories, what’s left is all about content creation!
The subsequent stage that elevates after scrutinizing your user stories is, Content Creation, this is where the creativity can entertain and make your audience to consider you.
The diversity in content creation is never ending, it encompasses nothing but narrating your audience their exact story with an amazing solution that you are looking forward to bring into the market. The concentration on the branding and the trust and bond with your audience throughout your content will create an immense impact on marketing digitally.
To summarize, as all relationship is based upon trust and loyalty, so is the relationship you can establish with your audience through digital marketing and content creation which when built with trust, will gain you loyal customers to embrace your brand.
